Storytelling

Storytelling means using a narrative approach to bring relevant information to life – such as data, insights, recommendations, and more. Storytelling is building a story that supports your message. It eases our understanding of the storyteller’s perspective. Translating a message into a story simplifies comprehension of complex concepts and problem-solving.

Below you will find a variety of courses and resources to enhance your storytelling skillset, which are organized by theme:

Many of the following learning activities are informal so don’t forget to take credit for your learning by manually adding your activity to your learning history (DOCX, 91 KB) in Saba

  • Why storytelling?

    Teach teachers how to create magic (English only)

    Having doubts about the relevance of storytelling? Watch this short TED conference by Christopher Emdin, founder of Science Genius B.A.T.T.L.E.S. and Huffington Post contributor, to learn about the uses of storytelling and some tips on how to develop your own storytelling skills.

    Subtitles and transcript available in English and French.

    Duration:
    7 minutes
    Methodology:
    Video
    Course ID:
    N/A

    Pourquoi utiliser le storytelling? (French only) (Why use storytelling?)

    In this short video offered by Abilways, an organizational change and individual ability learning multi specialist, learn the basic rationale for storytelling and its relevance in today’s world.

    Duration:
    4 minutes
    Methodology:
    Video
    Course ID:
    N/A

    Le storytelling, finalement qu’est-ce que c’est? (French only) (Storytelling: what is it actually?)

    This short article will introduce you to storytelling and provide insights on how to become an effective storyteller.

    Duration:
    Variable
    Methodology:
    Reading
    Course ID:
    N/A

    Believe Me: A storytelling manifesto for change-makers and innovators – Michael Margolis (English only)

    Learn how to inspire others with stories to achieve their support for your project.

    This book is free to download with the link below, or you can find it at your local library. You can also purchase it from a book retailer ($10 to $20, depending on format).

    Duration:
    Variable – 90 pages
    Methodology:
    Reading
    Course ID:
    N/A
    eBook available:
    Yes
  • The how-to’s of storytelling
    • Tips and tricks for better storytelling

      Telling A Story

      Policy development job aid: story-telling and decision-making.

      This tool will allow you to communicate effectively in submitting Memorandum to Cabinet, making Treasury Board submissions, or submitting documents to senior management on a policy you developed and wish to have approved.

      Search “Telling a Story” in the GCcampus search bar to find this article.

      Duration:
      Variable
      Methodology:
      Reading
      Course ID:
      N/A

      7 steps to great visual storytelling

      Are you looking to make your communications more effective? Let images help you enhance your messages.

      In this blog post by Philippe Tardif, Visual Storyteller for Canadian Digital Service (CDS), learn 7 tips for visual storytelling to help you create successful visual communications, discover the emotional impact of images, and improve your communication skills. After all, visual storytelling is not a science; it is within everyone’s reach.

      Duration:
      Variable
      Methodology:
      Reading
      Course ID:
      N/A

      The secret structure of great talks (English only)

      If you’re looking for the best delivery method for an impactful presentation, look no further. In this TED talk, Nancy Duarte, an expert featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, LA Times, and on CNN, on presentations, shares key lessons to shape your presentations into inspiring calls to action.

      Subtitles and transcript are available in English and French.

      Duration:
      20 minutes
      Methodology:
      Video
      Course ID:
      N/A

      The clues to a great story (English only)

      Want to ensure your storytelling is captivating? Watch this TED conference by filmmaker Andrew Stanton, who provides tips on what to include and avoid when using stories to engage with your audience.

      Subtitles and transcripts are available in English and French.

      Duration:
      20 minutes
      Methodology:
      Video
      Course ID:
      N/A

      Comment utiliser le Storytelling : 7 techniques avancées (French only) (How to use storytelling : 7 advanced techniques)

      Théophile Eliet, self-made entrepreneur and investor, presents 7 storytelling techniques, along with examples of how to use storytelling in business environments.

      Duration:
      20 minutes
      Methodology:
      Video
      Course ID:
      N/A

      27 techniques de Storytelling pour booster vos écrits (French only) (27 storytelling methods to boost your writing)

      In this article by Sophie Gauthier, web redaction specialist and content marketer, learn her 27 storytelling tips to be able to create a storyline to introduce a project, its result, explain an idea or illustrate an example.

      Duration:
      Variable
      Methodology:
      Reading
      Course ID:
      N/A

      Discover the art of storytelling

      Part of the “Speak in public” course offered by OpenClassroom, this chapter will help you learn the basics of storytelling as a public speaker.

      Duration:
      Variable
      Methodology:
      Web-based
      Course ID:
      N/A
    • Becoming a storytelling expert

      TED Talk Secrets: Storytelling and Presentation Design for Delivering Great TED Style Talks

      In this book by Jacob Andrews published in 2016, you will learn how you can make your speeches as impactful and engaging as TED Talks.

      Find this book at your library or purchase it from a book retailer ($3-$20 depending on format).

      Duration:
      Variable – 50 pages
      Methodology:
      Reading
      Course ID:
      N/A
      eBook available:
      Yes

      Communicate Your Ideas Through Storytelling and Design

      Follow this course provided by OpenClassroom to learn how to use ideation (sketching, mind mapping, storyboarding) and graphic design to communicate ideas clearly as well as how to tell a story that engages audiences.

      Duration:
      12 hours
      Methodology:
      Web-based
      Course ID:
      N/A

      Maîtriser l'art du storytelling: Techniques et astuces pour être plus convaincant (French only) (Master the Art of Storytelling : tips and tricks to be more convincing)

      In this book by Nicholas Martin, published in 2015, learn about the secrets of storytelling’s success and mistakes to avoid when building a convincing and engaging story to convey your message.

      Find this book at your library or purchase it from a book retailer ($4 to $10 depending on format).

      Duration:
      Variable – 70 pages
      Methodology:
      Reading
      Course ID:
      N/A
      eBook available:
      Yes
      Equivalence:
      "Let the Story Do the Work: The Art of Storytelling for Business Success"

      Let the Story Do the Work: The Art of Storytelling for Business Success (English only)

      Esther Choy, president and chief story facilitator of the business communication training and consulting firm Leadership Story Lab, Director of the Chicago Public Library Foundation and teacher at Northwestern University’s Kellogg School of Management, and the University of Zurich in Switzerland, shows you how to use your own experiences to create memorable stories that will persuade your audiences.

      Find this book at your local library or purchase it from a book retailer ($9 to $30, depending on format).

      Duration:
      Variable – 250 pages
      Methodology:
      Reading
      Course ID:
      N/A
      eBook available:
      No
      Equivalence:
      "Maîtriser l'art du storytelling: Techniques et astuces pour être plus convaincant"
    • Enhance your communication skills

      Enhance your storytelling skills and help communicate your ideas and information to your audiences to pique their interest and/or inspire action.

      The Canada School of Public Service (CSPS) and ESDC provide many training offers on communication and related skills. To find them, search the keyword “communication” on GCcampus (CSPS) or Saba (ESDC) or explore our selection below.

      Audience and Purpose in Business Writing

      To write effective and appropriate business messages, you need to know your audience and your purpose. Discover how to identify your readers and create messages that convey the appropriate tone for different readers and explore how to write effectively for the three most common purposes: to inform, respond, or persuade.

      Duration:
      0.5 hours
      Methodology:
      Web-based
      Course ID:
      C042

      Choosing the Right Interpersonal Communication Method to Make Your Point

      Today, there are more communication methods than ever before and the method of communication you choose for a particular situation can have a huge impact on how your message is received.

      Learn how to select the best communication methods to convey your intentions to your target audience to improve the odds of getting your message across and leaving your audience feeling informed, enlightened, and engaged.

      Duration:
      0.5 hours
      Methodology:
      Web-based
      Course ID:
      C045

      Influence Others with Political Savvy

      When dealing with power and influence, you will inevitably have to navigate political waters. Learn what it takes to use political savvy as an aid to influencing without direct authority.

      Duration:
      0.5 hours
      Methodology:
      Web-based
      Course ID:
      G018

      Writing and Preparing an Effective Speech

      Learn how to prepare an effective speech, including:

      • Determining your objective and audience profile;
      • Choosing your topic, and;
      • Choosing your topic, and;

      Included are best practices for planning, researching and writing your speech.

      Duration:
      0.5 hours
      Methodology:
      Web-based
      Course ID:
      C065

      My Leadership Narrative – Create Your Own Story

      Leader’s narrative is a practice of leadership. It is the art of translating values into action through stories. It is essentially a “story” that speaks to both the “head” and the “heart”. It promotes understanding, inspires and mobilizing people to act on behalf of shared values and goals. It allows the Leader to communicate to others who he is as a leader, and what he or she “stands for.” Through his or her Narrative, the leader encourages people to interpret why and how they should invest their energies for shared benefit.

      Duration:
      Variable
      Methodology:
      Reading
      Course ID:
      N/A
  • Thinking critically about stories

    Thinking critically about the information we read and share with one another has never been more important. Discover the resources below to enhance your capacity to think more critically about stories.

    To Fight Fake News, Become Your Own Editor

    With the rapid spread of news and ideas through digital media, anyone can now self-publish and broadcast their views. How can you tell when online information comes from an expert or if it is biased? Learn more about how fake news originated and how to outsmart it with this document by the Canadian Commission for UNESCO.

    Duration:
    Variable
    Methodology:
    Reading
    Course ID:
    N/A

    How do we teach students to identify fake news?

    Fake news stories have a tendency to use our emotions to trick us into believing half-truths or to discredit expert opinions. Learn 4 strategies to help you detect and become more critical of fake news so that you can validate the information and opinions being presented to you.

    Duration:
    Variable
    Methodology:
    Reading
    Course ID:
    N/A

    The danger of a single story (English video)

    In this TED talk, Chimamanda Adichie shares her experience of finding her own narrative and being wary of hearing a single story with a single perspective about other people, cultures and countries to avoid misunderstandings.

    Subtitles and transcript available in English and French.

    Duration:
    20 minutes
    Methodology:
    Video
    Course ID:
    N/A
  • Storytelling and data visualization

    Sometimes stories are best told when supported by images. Build your visualization from data by exploring the Data communication section of the Data Literacy page to learn more.

    By Design - How to use visuals and narratives to build better decks

    By Design aims to help learners build better PowerPoint decks. The course teaches the importance of using visuals and stronger narrative writing in combination, to help inform, build consensus, and drive change. It provides instruction on planning a deck, identifying and responding to audience needs, translating content into appealing visuals, and using tools and resources efficiently to maximize the deck’s impact. It introduces storytelling fundamentals, practical design principles, and provides a primer in how to construct a narrative from complex information and data.

    Public servants in all categories and levels can use this information immediately to enhance their presentation decks.

    Duration:
    8 hours
    Methodology:
    Instructor-led / Classroom
    Course ID:
    C250

    Presentation Zen: Simple Ideas on Presentation Design and Delivery

    Learn how to make appealing, memorable stories using the simplicity of Japanese Zen principles.

    Find this book at your library or purchase it from a book retailer ($10 to $35, depending on format).

    Duration:
    Variable – 310 pages
    Methodology:
    Reading
    Course ID:
    N/A
    eBook available:
    Yes
  • Additional resources

    Gartner (CEB)

    Did you know that you can further your understanding of storytelling through the Gartner (CEB) subscription service? To access a host articles, discussions and events, all you need to do is:

    1. Create an account (DOCX, 33 KB)
    2. Search their catalogue with the keywords “Storytelling”, “Telling stories”, “narrative” and “communication”

    Mouvement québécois de la qualité (French only)

    Did you know that you have access to the Mouvement québécois de la qualité’s resources? To access a host articles, job-aids and trainings, all you need to do is:

    1. Create an account (DOCX, 33 KB)
    2. Search their catalogue with the keyword “Storytelling”

Be sure to browse the College@ESDC’s complete offering on competencies that support transformation such as design thinking, achieving results and cognitive flexibility.

If you have questions about these offerings, contact your Learning Coordinator (XLSX, 31 KB) (NCR) or your Learning Centre (regions).